About Us

Learn why balance, consistency, and perspective guide everything we do.

3745db3b-d38e-429e-9496-789d512464f6.jpg

A Thoughtful Approach to Sustainable Fitness

S.I.C. Fitness is an online health and fitness brand built to support people who want a realistic, sustainable approach to fitness, nutrition, and wellbeing. We work with individuals who value balance, consistency, and long-term results-without extremes, pressure, or unrealistic expectations. Our approach is shaped by real-world experience, busy schedules, and the belief that fitness should enhance your life, not compete with it.

S.I.C. Fitness logo

The Meaning Behind Our Core Values

S.I.C. is more than a name—it reflects the values that shape how we support every client and every journey.

Click on each of our values below to learn more.

Home workout in progress

Supportive

  • Health and fitness can feel confusing and overwhelming. We simplify the process and guide you with clarity and encouragement.
  • Every individual is unique, every body is different, and we all respond to different things in different ways. We’re committed to supporting you in finding the right path, the one that best works for and suits you, now and in the future.
  • We will always be honest and transparent when setting goals - we’ll never make promises that we can’t keep.
Man doing plank exercise with laptop

Inclusive

  • Fitness often feels like it “isn’t for you”. We prove that it is – and that it can work around your life.
  • No matter your role, commitments or responsibilities, we understand what it’s like to have a busy schedule and feel as though you have “no time”. Through first-hand experience we give you the knowledge and expertise to make fitness fit you.
  • Whatever your body type or mindset, everybody deserves to feel comfortable and confident in their own skin. We’ll work together to transform you into the best version of yourself; physically, mentally and emotionally.
Yoga session in cozy living room

Comprehensive

  • Health and fitness is about so much more than how you look. We focus on energy, confidence, and overall well-being, allowing you to see the range of benefits you get by investing in yourself.
  • Everything in life is about balance. We help you balance your goals and expectations with the here and now, allowing you to enjoy the journey and feel proud of yourself in the moment.
  • Short-term fixes that seem too good to be true usually are. That's why we focus on equipping you with the tools, experiences and independence to make a lifelong lifestyle change.

Passionate people. Incredible Results

Four muscular men showing tattoos in various settings.

Brad Hankin

Expertise & Focus Areas:

  • Level 3 Diploma in Personal Training and Nutrition
  • 15+ years’ experience in strength and hypertrophy training
  • Senior management experience, understanding how to balance fitness with a busy schedule
  • Body sculpting and toning
  • Muscle building and weight loss
  • Strength & conditioning
  • Mindset and lifestyle coaching
  • Mental health advocacy

Fitness for me is much more than aesthetics—it’s about improving your life, body, and mind. It’s about embracing who you are and working toward the person you hope to become.

Having struggled with mental health from an early age, I know firsthand how challenging life can be. Fitness has been my salvation—helping me build confidence, discipline, and a positive mindset. It transformed me into a stronger, healthier, and happier version of myself.

This personal journey inspired me to leave a lucrative senior management career to become a personal trainer. I wanted to help others who have faced similar challenges, showing them that perseverance can lead to real improvement—physically, mentally, and emotionally.

Some of the greatest moments of my life have been witnessing my clients succeed, not just in their fitness goals but in life. Helping improve people’s lives is an honor, and I would feel privileged to share that journey with you.

Women posing confidently in gym attire in a fitness center.

Gwen Jones

Expertise & Focus Areas: 

  • Level 3 qualified personal trainer
  • Level 4 Nutrition for Weight Management and Athletic Performance. Focused on long-term diet and lifestyle change.
  • Level 4 Certificate in Developing Physical Activity and Weight Management for Obese Clients
  • Body sculpting and toning
  • Muscle building and weight loss
  • Functional movement and training for health and longevity
  • Confidence and body neutrality
  • Mental Health First Aider

Having been the furthest thing from “sporty” or interested in fitness at school, joining the gym when I started university led me down a path I never imagined for myself. I spent many early gym sessions on the treadmill, watching others train and trying to work out how I could do the same. I know exactly what it feels like to be a beginner with no idea where to start—and how daunting and intimidating that can be.

After years of trial and error, and a few qualifications later, I now know that I belong in those spaces and feel confident in my abilities. The truth is, we all start somewhere, and starting somewhere is all that matters.

That’s why I believe so strongly in enjoying the journey of improving your health and fitness—not just focusing on the outcome. I’d love to help you find enjoyment in investing in your health, recognising your strengths, building confidence, and maximising your potential.

Create Progress You Can Sustain

If you’re ready to stop starting over and build something sustainable, we’re here to support you. Let’s create a fitness approach that fits your life.

Gym trainer discussing workout plan with athlete.